On-Demand WebinarConsumer buying behaviour has changed beyond recognition. Organisations have had to take a fresh look at the buyer journey and the promotional currency used to foster customer loyalty, in order to reach the sophisticated and ever-evolving expectations of the modern consumer.
Watch this exciting panel as three industry-leading experts, focusing on the EMEA and U.S. markets, cover how brands and retailers can earn customer loyalty by developing new loyalty programmes, or re-launching existing customer loyalty programmes, that go far beyond just rewarding transactions with points and coupons.
How can brands find a fine balance between frictionless automation, while still practising empathy and delivering a positively humanised customer experience?
