Even before COVID-19, the automotive industry was transitioning to providing richer, digital customer experiences. The pandemic has significantly accelerated the transformation, pushing auto manufacturers and dealers to deliver relevant, end-to-end digital experiences to meet growing customer expectations.
Join Acxiom’s John Campos and a panel of automotive insiders as they discuss the industry’s efforts to make automobile-shopping seamless and frictionless for customers accustomed to highly personalized digital engagements.
This insightful panel explores the convergence of adtech and martech, navigating a cookieless world, breaking traditional silos to create a captivating customer journey, and the steps necessary to meet car buyers at all touchpoints.
Watch the on-demand webinar