Even before COVID-19, the automotive industry was transitioning to providing richer, digital customer experiences. The pandemic has significantly accelerated the transformation, pushing auto manufacturers and dealers to deliver relevant, end-to-end digital experiences to meet growing customer expectations.
Join Acxiom’s John Campos and a panel of automotive insiders as they discuss the industry’s efforts to make automobile-shopping seamless and frictionless for customers accustomed to highly personalized digital engagements.
This insightful panel explores the convergence of adtech and martech, navigating a cookieless world, breaking traditional silos to create a captivating customer journey, and the steps necessary to meet car buyers at all touchpoints.
Watch the on-demand webinar
These resources are for corporate entities only and Acxiom may contact you regarding your interest. We will use your personal data for marketing purposes. For our privacy policy and options to opt out, click here.
