As travel brands begin to turn the corner toward recovery, which will happen over time, it is essential they gain new and different insights about their customers. After all, the world has changed.
In a recent session hosted by Acxiom and Phocuswire, we talk to Southwest Airlines about the intensive customer data analysis it's implementing to better understand what's changed for its customers and how the company has been impacted by the pandemic relative to the market overall.
Learn how customer analytics can fuel growth for travel companies when leveraged to create more personalized and contextually relevant customer experiences.Speakers:
- Vijay Wadhwa, Senior Manager Customer Intelligence, Southwest Airlines
- Mary O’Connor, Senior Manager Customer Development and Lifecycle Marketing, Southwest Airlines
- Michele Fitzpatrick, Retail Industry Strategy Consultant, Acxiom
- Moderator: Kevin May, Editor-in-Chief, PhocusWire