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Recorded Webinar
Previously Recorded
Length: 1 hour

How you use customer data is key to building trust in your brand. With new regulations such as the EU’s GDPR and California’s CCPA, governments, privacy advocates and consumers want to know how data is being collected, used and shared.

Watch the Adweek sponsored webinar, Why Consumer Privacy Matters: The Importance of Strong Data Governance, as guest speakers Fatemeh Khatibloo, VP and principal analyst at Forrester; Orchid Richardson, VP and managing director of the Data COE at the IAB; and Jordan Abbott, chief data ethics officer at Acxiom; discuss:

• Ways to create a lasting data strategy to protect your customers and your business
• Key implications and best practices for managing global data
• How CCPA and other privacy laws will change our future and how you can prepare

Watch now!