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Today’s connected automobile is a fantastic but complex ecosystem of integrated data systems that richly enhance the driving experience. These systems don’t work seamlessly on their own. Data collected by automotive OEMs and suppliers through black boxes, consumers, in-vehicle media, driving habits, and in-vehicle marketplaces needs to be unified and identified.

Join Acxiom’s Tom Ghosh, Head of Automotive Strategy, and Kyle Hollaway, Head of Global Identity Practice, as they explain how the new Automotive Age of Connectivity doesn’t start and end with platforms. In this engaging video, we focus on the future of the connected automotive ecosystem and the critical role Real Identity plays as the glue holding all the disparate silos of system, data and platforms together.