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Rapidly-evolving customer demands have forced brands to accelerate their digital transformation. MarTech 2021 Spring provided actionable tactics and information to help today’s marketers thrive in this new digital age.

During the two-day virtual event, Acxiom hosted two sessions focused on identity and data, and the role data marketing plays in connecting your customers.

Charting the Way Forward in a Cookieless World
First-party identity is the new marketing currency. However, some players are presenting themselves as first-party identity providers while actually using aliases, sending data to a subdomain, or building derivative products with a brand’s data. After this session, you'll be able to:

• Build an identity solution to drive accountability across the ecosystem
• Enable transparency for customers
• Maximize existing investments in CDP, MDM, and adtech assets

Supercharging Your CDP with Data and Identity
Data and identity could be the key to supercharging your CDP investment and achieving better results. Identity resolution and management can drive better personalization and customer experience, accurately bringing together complex customer profiles. After this session, you'll be able to:

• Understand the difference between identity stitching and identity resolution
• Take control of your first-party data and identity strategy
• Future-proof and platform-proof your data and identity foundation in the evolving marketing and advertising landscape