Header of the Page

Previously Recorded

There is an explosion of devices, channels, tech and platforms in the marketplace. How do you identify your customers inside this maze? How do you keep track of their activities and the journey throughout the funnel?

Individuals are gradually becoming more and more distinct in terms of their own paths to purchase and getting more uniquely distinct with the growth of many more channels and alternative pathways to the shopping experience. The moment you lose track of them every dollar you spend towards acquiring them is really another wasted dollar.

Join Acxiom’s Tom Ghosh, Head of Automotive Strategy, as he dives into the four important principles to keep in mind when you're designing a digital real identity management system which ultimately acts as the glue holding these ecosystems together while creating a holistic customer view.