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Previously Recorded

Based on recent research by Acxiom — including a consumer survey and interviews with financial services executives — this webinar will help you identify very different sets of preferences and behaviors between genders. This webinar will arm you with important insights into this large and growing segment, and how the financial services industry needs new value propositions and tailored services to better connect with women.

Key Takeways:

• How to deliver services that are convenient and recognize the realities of women’s lifestyles
• How to support women by gaining confidence in their financial decision making
• How to improve communication and collaboration with various people from family members to financial services professionals