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Platforms: The new and emerging battleground for Financial Services providers
On-Demand Webinar
Previously Recorded
Length: 1 hour

Marketers face an emerging challenge: The customer journey has become more complex and difficult to map. As more consumers adopt platforms for their shopping, evaluation and origination of Financial Services products – there becomes a need to establish new marketing practices to remain competitive.

Join Acxiom’s Scott Woepke, Senior Director of Strategy, and Ron Shevlin, Director of Research for Cornerstone Advisors, as they discuss how financial institutions and fintech providers can address these challenges, including:

  • Utilizing new sources of data and altering existing marketing analytical processes
  • Creating an activity-based marketing program to effectively reach consumers and create impact throughout their journey

Learn more about how to turn that lucrative potential into reality by watching, How the Platform Economy Impacts Financial Services Marketing. The webinar will provide insight into our findings and our view of how marketing is being transformed.

Meet our Presenters:
SCOTT WOEPKE
Senior Director of Strategy, Acxiom
Scott leads the Financial Services strategy practice at Acxiom. In his role, he is focused on helping Acxiom clients develop superior capabilities in the areas of data/analytics, marketing, product innovation, and sales/distribution. He has been active in the FinTech space since 2000 as a co-founder of early-stage companies focused on the Financial Services industry and as a management consultant. Scott has been instrumental in new product development and developing new revenue models and sales/marketing strategies for eFunds (sold to FIS), Nomis Solutions, Novantas and Acxiom.

RON SHEVLIN
Director of Research, Cornerstone Advisors
Ron leads the research efforts at Cornerstone Advisors. He is the author of the book Smarter Bank, the highly-ranked Snarketing blog, “Cornerstone Advisors’ Insight Vault” site, a contributor to Forbes magazine as a FinTech expert and a speaker on the Moment of Snark on the Breaking Banks radio show. As an analyst at Aite Group and Forrester Research, Ron has published more than 150 studies on consumers’ banking behaviors and attitudes and the impact of FinTech on the Financial Services industry.

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