Join this on-demand session to learn how Acxiom and Snowflake are expanding an innovative partnership to meet client needs across the Financial Services Industry. For more than 50 years, Acxiom has created, consulted, and partnered with industry leaders to build comprehensive solutions that drive successful outcomes for our clients. With an ever-evolving adtech and martech ecosystem, it is imperative for Financial Services brands to ensure trust, transparency, and security for their customers and their data.
In this session, our Financial Services Industry Experts provide a view into our growing partnership with Snowflake to establish the next generation of comprehensive data strategies that enable better customer experiences.
- Patrick Duggan – Vice President, Sales & Strategy, Data & Identity Group Patrick Duggan is Vice President of Sales & Strategy for Acxiom’s Data and Identity Organization. He is responsible for curating Acxiom’s data and identity strategy in an ever-evolving digital transformation. He now meets with clients from all industry verticals to help tie business problems to tailored solutions leveraging data and identity. Duggan has worked at Acxiom a hair more than six and a half years, bringing the unique perspective of having worked across all of the Acxiom solutions suite.
- Doug Hurst – Expert Client Managing Director for Data Doug has been at Acxiom for nearly 20 years. During that time he has served as an expert subject matter for "all things data", focusing primarily on the financial services and investment services industries. Today he is charged with aligning Acxiom's data and customer recognition assets (including InfoBase, AbiliTec, CDI, and Audience Propensities) with the off-line and on-line needs of Acxiom's strategic clients.