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Hear What Consumers Really Think of Data Privacy
On-Demand Webinar
Previously Recorded

Did you know that most U.S. consumers believe sharing data is part of the modern economy?

This webinar, based on the DMA’s recent and revealing report — Data Privacy: What The Consumer Really Thinks — quantifies American sensibilities around data privacy, the data economy, and the sharing of personal data.

Watch to hear Sheila Colclasure and Neil O’Keefe discuss this new research, and discover how your company can strengthen its customer relationships in light of the changing privacy landscape in the U.S. and around the world.

You’ll learn:
  • What a “data pragmatist “ is, and how many Americans define themselves as one
  • How consumers feel about data sharing and its contribution to society, including data use, exchange, and security
  • How trust and transparency remain essential elements to developing a sustainable data economy
  • How the data landscape in the U.S. compares to those of other nations around the world
Watch On-Demand Webinar