In 2016, Goldman Sachs’ decision to launch Marcus as a digital bank start-up housed within the company made a big splash. Every aspect of the Marcus experience is built with customers in mind, from providing total transparency into product features to keeping the application process as simple, intuitive, and frictionless as possible. When it comes to personalization, Goldman Sachs’ partnership with Acxiom and access to real-time data management, identity, data, and tech pave the way for stellar customer experiences.
Watch this on-demand session featuring Abhinav Anand, managing director of Marcus by Goldman Sachs, and Tate Olinghouse, Acxiom’s chief client officer, for a candid discussion about the keys to putting customer experiences first.
- The right skills, expertise, and team needed to build a long-term data strategy and data foundation
- The key capabilities, data, and technology required to deliver personalized experiences in real time
- Why having a flexible and agile strategy and approach is the only way