More and more, data-driven marketers seek to understand individual audience members across channels and devices. That’s why it’s critical to partner with an identity provider with the knowledge-base and ethical reputation to deliver enhanced, privacy complaint customer experiences.

Take the time to download and read Know Your Audience: The Evolution of Identity in a Consumer-Centric Marketplace, a special report from the Winterberry Group that gives you insight into how top companies and brands are focusing on identity.

• Understand the importance of choosing an identity provider who has extensive knowledge of data, modeling and analytics
  
• Learn just how costly “getting identity wrong” has become for marketers, and the steps they’re taking to reduce errors
  
• Discover why it’s critical to partner with a identity provider who has ethics built into their core of their practice