“Everything You Need to Know” Guide to Email Marketing

How can you make your email strategy mobile-friendly? Here are some proven methods:

• Test your template
• Offer HTML & plain-text emails
• Use short subject lines
• Make it easy to click links
• Optimize the landing page
• Test, test, test!

Of course, mobile isn’t the only consideration when integrating email into the rest of your marketing efforts. We also have to think about social media and how we can make our emails socially-friendly. Your strategy should including adding social sharing buttons to your emails, targeting social users and growing your email list through social networks.

The multitude of connected devices and platforms has changed not only how people consume our content (mobile email marketing), but also what they do with it (social email marketing). That means it’s more important than ever that our email marketing messages be easily read, consumed and shared from virtually every device. By following the simple best practices outlined in our guide, we can ensure our marketing is ready for mobile, social…and beyond!

Learn more about these strategies by filling out the form to download the full guide.