This white paper highlights practices that help marketers develop a set of best practices for deploying omnichannel marketing programs.

Based on input from more than 100 marketers and service providers, it shows that successful omnichannel strategies are grounded in:

• Recognition
• Engagement
• Orchestration

While 72.4 percent of survey panelists said their organizations are actively pursuing cross-channel audience recognition, only 8.9 percent said they consistently recognize customers across all of the media channels.

Want to learn how to close that gap? Download the full report now.