It feels like it happened overnight; the way consumers interact with your brand has radically changed. The digital world is transforming your customers’ expectations. They demand a personalized and relevant brand experience. You either provide that experience, or be forgotten.
Reimagining Retail: Improve Customer Experiences Using Data, the insightful eBook from Acxiom, puts in perspective the necessary steps modern marketers must take to meet rising customer expectations:
- Create a 360-degree view of your customers by shifting focus from “programs by channel” to people-based marketing
- Lean on technological solutions to ensure accurate consumer recognition and data cleanliness
- Build a data-based foundation for marketing programs using a unified data layer
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Reimagining Retail now, and transform your marketing strategy today.
