The Impact of the Platform Economy on Financial Services Marketing
is an extraordinary collaboration between Acxiom and Cornerstone Advisors that unpacks the fundamentals of platform marketing and its potential impact on financial institutions:
- Learn what constitutes a platform, and how financial institutions fit in this emerging business structure
- Discover the three challenges financial institutions must overcome to achieve platform success equal to that of Uber, Amazon and Etsy
- Review how a handful of financial institutions are already effectively participating in the platform economy
The journey to mastering platform marketing starts by taking the first step now.