Since Facebook first introduced the term “people-based marketing” at Advertising Week 2014, the concept has rapidly taken off. Brand marketers are excited by the promise of executing and measuring campaigns at the level of real people (instead of devices), and want the benefits of people-based marketing everywhere.
To better understand the current efforts and challenges in executing people-based marketing, LiveRamp, an Acxiom company, commissioned an industry study of marketers at large brands across several sectors in September 2016. The key findings uncovered from the study can be found in our report: The State of People-Based Marketing.
Download the report today to learn:
- How marketers rate the importance of people-based marketing
- The percentage of marketers using an identity resolution vendor
- Marketers’ perceptions about the role and importance of emerging technologies
- And more!