Globalization and internet adoption have created a borderless digital world. Today, brands must reach and engage consumers everywhere and deliver great customer experiences in key markets. With access to two-thirds of the world’s consumers, Acxiom has removed the complexities of acquiring and activating consumer data globally by offering a central source and depth of expertise to manage:

• Differences in the availability and granularity of data by country
• Divergence in the rules around data collection, use and sharing on a country-by-country basis
• Inability to resolve identities across digital and offline channels
• Limitations around how data can be integrated into publishers or platforms