Dishing the dirt on "Dirty Data"
The latest eBook on data quality — “Big Data’s Dirty Problem (and How to Combat It)” — defines data quality, reveals its true business value, and details step-by-step methods to clean and maintain quality marketing data. And it’s yours free, with our compliments.
If your customer database isn’t clean, correct, and up-to-date, your marketing won’t reach the recipients you’re targeting. You’ll spend more money for a lower response rate, reducing your return on investment. This unique guide can help eliminate dirty data from sneaking into your marketing process because it shows how quality data goes bad and gives you tips for preventing it from happening. In the end, you’ll be able to deliver a connected, personalized, and relevant experience across all channels — which is exactly what your customer wants.
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