People-Based Marketing Is Older Than You Think
On the surface, people-based marketing appears to be a relatively recent innovation, but marketing has been fundamentally ‘people-based’ for a long time. The term, coined in 2014 to describe matching CRM data to online accounts, has grown to encompass both targeting and measurement at the level of real individuals across any addressable channel. To learn more about the historical context of people-based marketing, please review the SlideShare above.

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