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MarTech 2022
Previously Recorded

How do you improve marketing performance and reduce cost per conversion as the ecosystem shifts and the effectiveness of third-party cookies continues to decline?

Watch this session to learn from real-world experiences how you can connect individual-level data across website visitors, conversions, paid media, direct mail, and other channels.

  • Quickly access and leverage useable insights
  • Create a long-term replacement for attribution and campaign measurement
  • Improve multi-touch attribution (MTA) results – with more visibility, more matches, and better underlying data


Gloria Ward, Director Identity Strategy at Acxiom
Dana Goff, Head of Financial Services Strategy at Acxiom

Watch the on-demand webinar