How do you improve marketing performance and reduce cost per conversion as the ecosystem shifts and the effectiveness of third-party cookies continues to decline?
Watch this session to learn from real-world experiences how you can connect individual-level data across website visitors, conversions, paid media, direct mail, and other channels.
Quickly access and leverage useable insights
Create a long-term replacement for attribution and campaign measurement
Improve multi-touch attribution (MTA) results – with more visibility, more matches, and better underlying data
Speakers: Gloria Ward, Director Identity Strategy at Acxiom Dana Goff, Head of Financial Services Strategy at Acxiom
Watch the on-demand webinar