How do you improve marketing performance and reduce cost per conversion as the ecosystem shifts and the effectiveness of third-party cookies continues to decline?
Watch this session to learn from real-world experiences how you can connect individual-level data across website visitors, conversions, paid media, direct mail, and other channels.
Quickly access and leverage useable insights
Create a long-term replacement for attribution and campaign measurement
Improve multi-touch attribution (MTA) results – with more visibility, more matches, and better underlying data
Speakers: Gloria Ward, Director Identity Strategy at Acxiom Dana Goff, Head of Financial Services Strategy at Acxiom
Watch the on-demand webinar
These resources are for corporate entities only and Acxiom may contact you regarding your interest. We will use your personal data for marketing purposes. For our privacy policy and options to opt out, click here.
