Introducing Work-Life Audiences

Combined business and consumer insights from Acxiom and Dun & Bradstreet

Would you like to target IT executives with an interest in high-end sports cars? Or small business owners who are passionate about outdoor adventure? How about key business decision makers who are potential candidates for ancillary wealth management services?

So much opportunity for marketers, but until now no way to make the professional to personal life connections needed to build these audiences.

Work-Life Audiences from Acxiom and Dun & Bradstreet (D&B) deliver a robust audience of more than 30 million individuals with a view into their professional and consumer attributes. Combine knowledge of a person’s title or job function with his or her interests, preferences, hobbies and more to target audiences more precisely.

With Work-Life Audiences, you can:
  • Communicate in more relevant ways
  • Tap into deeper insights for cross selling