Header of the Page

How the low fares airline gained a high level of loyalty
Previously Recorded

Loyalty programs are a time-tested tool for winning and retaining customers. However, the financial impact loyalty programs make on the bottom line isn’t easy to calculate.

Watch our session we hosted at the 2020 Forrester Data Strategy and Insights Conference, How Southwest Airlines Took Loyalty To The Next Level, to learn how Southwest Airlines partnered with Acxiom to solve this issue with its innovative Companion Pass program.

  • Understand how knowing the economics of the program allows Southwest Airlines to map its future in a profitable and sustainable way
  • See how COVID-19 presented a unique challenge to the Companion Pass Program – and learn how those challenges were overcome
  • Hosted by Lawrence Hsu, VP Data Analytics, Acxiom and Vijay Wadhwa, Sr. Manager Data Science, Southwest Airlines
Complete the form to view!