Using data technology to connect brands with real people across digital & physical spaces
Destinations, venues, terminals, and malls now recognize that they are more than physical spaces — today they aim to enrich consumer experiences.
But how can brands unlock this potential — aligning digital and physical spaces for truly integrated, multichannel experiences?
Connected Spaces is a combination of technology and data that enables you to better identify, understand and engage with customers across all touchpoints.
This eBook outlines how brands can use Connected Spaces to:
- Deliver a brilliant customer experience in real time
- Provide a frictionless service across digital and physical locations
- Enhance your ability to identify customers and prospects across touchpoints
- Use Adobe Experience Cloud technologies to turn data into actionable insights
- Achieve a genuine single customer view and enhanced retail customer journey