Acxiom and LiveRamp commissioned an insightful Forrester Consulting report that reveals ways in which marketers enact people-based methods. Download this new study, Elevate Your Marketing With A People-Based Approach
This study reviews the path to a mature people-based marketing approach, as well as demonstrates the importance of a strong foundation of identity resolution capabilities to support these efforts.
“If we don’t offer a multi-channel experience for existing customers, they're going to find it somewhere else. We need to compete. We're not going to beat [the market leader], but there’s a lot of equity where we are in the communities where we are, and so we just need to build a competitive alternative. Give them a reason to not go [elsewhere] and stay loyal to us. People-based marketing is the way to stay competitive and build better customer experiences.”
- Unpack the key findings of the groundbreaking Forrester Consulting report
- Review case studies from real companies who have used people-based marketing to their advantage
- Learn how over 200 respondents assess their people-based marketing capabilities
– Director of Digital Marketing at a grocery retailer 1 1. Base: 3 interviews with manager-level and above in marketing with influence over their firm’s marketing strategy at organizations with 1,000 plus employees in Financial services, Insurance, Retail, Automotive and Travel.