As marketers, we understand the important role data plays in providing relevant messaging to consumers. But what do consumers really think when it comes to their data? This DMA report
, created in partnership with Acxiom, uncovers attitudes towards data privacy in the United States. Data Privacy: What the Consumer Really Thinks
, explores the views of consumers towards data collection, the data economy and more during the key period in the run-up to GDPR.
Download this insightful report
- Discover how transparency could be the key to further increasing trust in how data is collected and used
- Learn how different generations feel about data — and how you can manage their expectations accordingly
- Determine consumers’ understanding of the importance of data to the modern economy
to obtain a clearer understanding of how consumers attitudes are evolving in the digital age.