The EU’s General Data Protection Regulation (GDPR) is more than just another regulation. GDPR is designed to fundamentally change how we collect and use data, regardless of whether or not we are based in Europe. As the May 25 enforcement date approaches, we have to ask ourselves, are we really ready for this?

Acxiom’s latest POV, GDPR: What U.S. Companies May Be Getting Wrong, explores the ways GDPR is altering the data-driven landscape — and how forward-thinking marketers can take advantage.

• Learn the unvarnished truth behind the five most common GDPR misconceptions
  
• Discover why your company should hire a Data Protection Manager (DPO) immediately
  
• See how GDPR can motivate organizations to become more consumer-centric and people-based