Acxiom and LiveRamp commissioned Forrester Consulting to conduct an insightful study that reveals ways in which marketers enact people-based methods.
Hosted by data experts, this info-packed webinar will review the path to a mature people-based marketing approach, as well as demonstrate the importance of a strong foundation of identity resolution capabilities to support these efforts.
- Join experts from Acxiom, LiveRamp and guest Forrester unpack the key findings of the Forrester Consulting study
- Review case studies from real companies who have used people-based marketing to their advantage
- Learn how 212 respondents assess their people-based marketing capabilities