Acxiom | Consumer Desire and Willingness for Automotive Connected Services
Download a sneak peek of an unprecedented auto study from Acxiom and J.D. Power
Acxiom is the worldwide expert on people-based marketing. J.D. Power is the undisputed customer experience benchmarking authority. The two powerhouse companies have teamed up to collaborate on a groundbreaking study, Consumer Desire and Willingness for Automotive Connected Services.

Gain insight into four important areas in which consumers’ interests and expectations are changing:
  • Track the technology evolution from vehicle-centric to consumer-centric
  • See how consumers’ “first vehicle experiences” are evolving
  • Understand concerns and solutions to data security
  • Explore new ownership opportunities in “All-In-One” leasing
Acxiom | Consumer Desire and Willingness for Automotive Connected Services
Submit this form for a sneak peek today and we will send you the study when it’s released!