Download a sneak peek of an unprecedented auto study from Acxiom and J.D. Power
Acxiom is the worldwide expert on people-based marketing. J.D. Power is the undisputed customer experience benchmarking authority. The two powerhouse companies have teamed up to collaborate on a groundbreaking study,
Consumer Desire and Willingness for Automotive Connected Services.
Gain insight into
four important areas in which consumers’ interests and expectations are changing:
- Track the technology evolution from vehicle-centric to consumer-centric
- See how consumers’ “first vehicle experiences” are evolving
- Understand concerns and solutions to data security
- Explore new ownership opportunities in “All-In-One” leasing