Previously RecordedKevin Rodriguez, Senior Director of Product Management at LendingTree, and Julie Donovan, Sr. Industry Strategist at Acxiom, discuss how their companies are delivering real-time experiences and connections to their customers.
With most engagement occurring online, LendingTree has to be digitally savvy to offer the right products to the right people when they’re shopping.
Delve deeper to learn how to:
- Navigate the challenges and obstacles of implementing a successful real-time engagement strategy
- Determine the level of importance when it comes to real-time engagement for your brand
- Be digitally savvy to offer the right product to the right person
