In January 2020, Acxiom conducted consumer research to understand car purchasing behaviours and trends. In April 2020 as the pandemic took hold we conducted a further consumer study to explore the impact COVID has had and to reveal evolving attitudes and behaviours shaping the "new normal" as they navigate the automotive buying landscape.
Hear from the former Chief Digital Officer at Spark44 (a joint venture partnership with Jaguar Land Rover), Acxiom, and Treasure Data, for a 1-hour webinar full of insights into how the COVID-19 pandemic has changed the automotive industry. In this webinar we explore:
- The key findings from this research around car purchasing behaviours and strategies that can help your business achieve its goals.
- First-hand experience on how Treasure Data has begun to adapt its business to these conditions and build value for consumers in the new normal.
- How a customer data platform (CDP) helps you to act on and enable your customer engagement strategy.