COVID-19 has been the single most disruptive event in the world in over 50 years. Not only have our day-to-day lives changed, but it has had an enormous impact on how companies interact with their customers. In January 2020 Acxiom conducted consumer research to understand car purchasing behaviours and trends and in April as the pandemic took hold we conducted a further consumer study to explore the impact it has had and to reveal evolving attitudes and behaviours shaping the "new normal" as they navigate the automotive buying landscape.
Join the former Chief Digital Officer at Spark44 (a joint venture partnership with Jaguar Land Rover), Acxiom, and Treasure Data, for a 1-hour webinar full of insights into how the COVID-19 pandemic has changed the automotive industry.
In this webinar we will explore:
- The key findings from this research around car purchasing behaviour along with strategies that can help your business achieve its goals.
- First-hand experience on how Treasure Data has begun to adapt its business to these conditions and build value for consumers in the new normal.
- How a customer data platform (CDP) helps you to act on and enable your customer engagement strategy.
is responsible for global business development and innovation within the Automotive industry for Acxiom International. He helps multinational Automotive brands understand their consumer and solve for critical business challenges. Steve
brings 15 years of enterprise solutions and serves as the Director of Sales for Strategic growth within the Automotive Industry. In this role, he provides national leadership and direction for creating strategies to solve consumer-centric business objectives.
A digital native, Ahmed Hasan
is a down to earth, pragmatic digital leader who has worked across a host of industries and functions. Experienced in leading companies along their transformation journeys he is gifted in defining and delivering enterprise wide transformation programs and in defining short and long term digital strategies.