Marketers have talked about data-driven marketing for decades. But it’s still a challenge for most. The key question here is why?
Acxiom worked in partnership with Savanta, who interviewed 250 senior marketers, data influencers and decision-makers on the state of data-driven marketing across different sectors - including retail. From this research the data was sliced and diced and pulled together in to this report,
Simple not easy: 3 Fundamentals of data-driven marketing in the retail industry.
In this report we will outline the three fundamentals every data-driven marketer should do to achieve a truly data first marketing strategy:
- Get the right data
- Get the data right
- Use it in the right way
Download this report to deliver the data-driven marketing your customers expect and deserve.