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Deconstructing Customer Data Platforms - Myth vs. Reality, a Winterberry report.
The Winterberry report entitled Deconstructing Customer Data Platforms – Myth vs. Reality provides an assessment of the customer data platform (CDP) landscape and explores the many types of CDP providers and their capabilities.

The assessment covers the key use cases each of these types of offerings are best suited for. Acxiom helps clients properly assess their customer data management needs and creates enterprise-class solutions for powerful omnichannel experiences.

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