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The Evolution of Marketing Technology

Previously Recorded

In this session you will hear about the convergence, complexity and change looming on the marketing and advertising technology horizon and the intersection between them. Our panellists will explore this critical topic from their perspectives across data, technology and digital experiences to help you:

Understand how the marketing technology landscape has evolved as the market consolidates through mergers and acquisitions, and grows as new entrants arrive
Explore the intersection between marketing and advertising technology
Glean top tips from our experts in the industry on how to navigate through this evolution and still continue to deliver seamless customer experiences

Moderator: Lisa Andreou, Director of Strategic Growth, Acxiom
Panelists:

Jill Grozalsky, Product Marketing Director, Sitecore
Dean Lanzman, Head of Data, MullenLowe Profero
David Keens, Head of Product – EMEA, Acxiom

Watch the on-demand webinar

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