Half-blind attribution modelling

How to connect online and offline channels to measure true impact




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It doesn’t matter how sophisticated the logic behind your attribution modelling is – if you can’t see the whole picture, you can’t make the right decisions.

But most marketers make critical calls about how to invest their budgets without connecting their online and offline channels. The good news is data linking makes it incredibly easy to measure true cross-channel impact.

And it’s what this eBook’s all about. Read it to find out:

- Why most attribution models are incomplete without offline channels
- What makes cross-channel measurement so hard
- How data linking works – and why it changes everything

It’s a short read you won’t want to miss.