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Tap Into the Original Social Network
Everyone knows that family members can be powerful influencers for a wide range of important decisions. That's why marketers often direct their efforts at families who share an address. But family influences continue long after members of a given family no longer live with one another. That's why "snapshot-in-time" approaches to recognizing relationships fail to capture the detailed information that can be captured from a long-term view.
Acxiom's InfoBaseX® Family Ties recognizes family relationships that extend beyond traditional household boundaries so you can reach others who have an influence on, or a stake in, your customers' or prospects' decisions. Family Ties can help you:
Reach the most powerful influencers of your customers or prospects
Prospect into highly responsive audiences that were previously untargetable
Recognize previously unknown relationships within your customer base
Want to learn more about the total value of family connections?
Call 1.888.322.9466 to request a presentation on Family Ties
Download a copy of our Hot Topics! Paper, "The Original Social Network"
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Find the Ties that Bind
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