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Learn more about the total value of family connections with this FREE download.


Tap Into the Original Social Network


Everyone knows that family members can be powerful influencers for a wide range of important decisions. That's why marketers often direct their efforts at families who share an address. But family influences continue long after members of a given family no longer live with one another. That's why "snapshot-in-time" approaches to recognizing relationships fail to capture the detailed information that can be captured from a long-term view.

Acxiom's InfoBaseX® Family Ties recognizes family relationships that extend beyond traditional household boundaries so you can reach others who have an influence on, or a stake in, your customers' or prospects' decisions. Family Ties can help you:

  •  Reach the most powerful influencers of your customers or prospects
  •  Prospect into highly responsive audiences that were previously untargetable
  •  Recognize previously unknown relationships within your customer base

Want to learn more about the total value of family connections?

  •  Call 1.888.322.9466 to request a presentation on Family Ties
  •  Download a copy of our Hot Topics! Paper, "The Original Social Network"

Fill out the form to the right to download.
Find the Ties that Bind

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